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Overview
To celebrate the 10th anniversary of WELOVEGREEN, Temple Caché developed a visual identity that reflects the festival’s commitment to sustainability and ecological awareness.
Rooted in a dialogue between diverse visual techniques, the studio positioned green not just as a color but as a manifesto — an emblem carried across every communication touchpoint, from print and digital platforms to the festival’s on-site scenography.
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By creating a seamless exchange between digital aesthetics and typography, Temple Caché infused the identity with a sense of living, organic movement. Green becomes both symbol and signal — applied to teasers, artist portraits, and brand elements as an act of collective devotion to protecting the environment.
The identity extended beyond static assets with the creation of an interactive Instagram filter, inviting the audience to visibly express their support, unite under a shared purpose, and embody the WELOVEGREEN movement.
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