ReCore E3 Trailer
Rush Wars
Clash Royale: Elixir Golem
Lineage Red Knights
Adidas x Bape
As a sports buff, I had the extraordinary pleasure of unveiling Adidas’ latest football inspired collaboration with legendary streetwear brand Bape for Super Bowl LIII in Atlanta. Spearheaded by the wonderful folks at Kamp Grizzly, we created a Saturday morning inspired animated series to help launch the new gear. The three part series is narrated by non other than Atlanta native Quavo and features a plethora of my favorite NFL athletes. With this many folks involved, the project was a true collaboration all the way around.
140 Hours Inbound
There is Mambo! There are Pink Flamingos, and there’s a taste of all you can do in 140 hours in Miami.
Hyatt’s The Confidante Hotel created a Twitter competition where people would describe their best way to spend 140 hours in Miami. Our job was to give life to the best tweet.
Drink Right, F*ck Right
The new campaign for responsible drinking from Brazilian beer SKOL (AB-Inbev) brings a edge and very realistic concept: “Drink Right, F*ck Right”.
To get the public’s attention and build a dialogue, Wieden+Kennedy São Paulo had an insight on a subject that has never previously been mentioned in campaigns: sex. Hard-partying types with a harder fact – binge drinking and alcohol abuse in general leads to underwhelming sexual performance.
We created a non-stop animation with so many movements and elements to recreate the feeling of trying – and usually failing – to remember a crazy drunken night. There are more elements and movements than it’s possible to handle, not least in bed.
25 Years
Cartoon Network has always been an inspiration for kids everywhere.
So much so, that even many grown-ups who work in animation do it exactly because of how much they loved Cartoon’s creations when they were young.
That’s why it was such a gigantic honor for us at Le Cube, after we too were not so long ago just kids sitting in front of the TV amazed by what we saw, to create the channel’s 25th-anniversary celebration film.
Senna, In the Heart of Brazil
If you want to take a peep into our souls in one of our projects, this is it. This is the kind of project for which Le Cube exists.
Senna is more than a Formula 1 racer; for Brazilians, he is a hero, an icon of overcoming hardship, stubbornness and good character. Sadly to say, he died young, in a race in 1994. But his legacy lives on. Part of this is thanks to the Senna family who opened an NGO called “Instituto Ayrton Senna”; their mission is to help in the education of Brazilian children and keep the image of Ayrton Senna alive.
For the 2016 Olympic Games in Rio de Janeiro, the “Instituto Ayrton Senna”, together with JWT and us (Le Cube), have prepared a beautiful message from Senna to all the Brazilian Olympic athletes, pointing out the importance of winning at home. Ayrton Senna lost eight times before winning the Brazilian GP, and when he did, it was with a lot of effort. Still, he faced it unflinchingly.
Take a look at what is, perhaps, our masterpiece. And, always remember to do your best and put all you have to accomplish what you want, just like Senna.
First Blood
RGA Shanghai’s latest collaboration with Final Frontier and Le Cube is a berserk animation for Boxing Cat Brewery’s new Amber Lager, a theme-song-cum-opening-credits action film about a superhero cat boxer intent on ridding China’s cities of mundane liquor, one haymaker at a time.
Back to the Stars
We’re proud to share our latest project made for China with our homies from Final Frontier – a short film for Ritz-Carlton, Sanya made with Saatchi & Saatchi, telling the real story of hotel guest Soviet Cosmonaut Vladimir Kovalenok. It’s a touching tale of love, loss, and soul-searching.
In Your Hands
Followfood isn’t just another sustainable food brand; they are a real movement for raising awareness in consumer habits around the world. In this PSA, we teamed up with Tank Tank Hamburg to raise the awareness that food consumption habits matter and change our planet for good or for evil.
For “In Your Hands” film, we developed an art showing a contrast between the sad planet made by bad decisions and the hopeful world in humankind when changing consumption habits for sustainable choices. It was a challenge to don’t end up showing cliche portraits of waste and animal cruelty since they are always so powerful. Who follows Le Cube’s work knows our obsession with elegant designs and fluid movements, so for this animation, we work hard in finding a way to generate bad feelings portraying a sad world but with distinctive designs, with uniqueness and aesthetic solidity. After so many years doing animation, we know clearly that our way to impact the world with powerful and meaningful messages is to show unique designs that transmit Le Cube’s soul and heart.
We hope by watching this film, you give a second thought on the next time you do your groceries, thinking that your choices impact the whole world.
Keep Growing
Psyop Directors Marco + Marie take viewers on a sweeping journey through history, space and time. Working with advertising partner Ogilvy & Mather, the film is a gorgeous take on the butterfly effect set off by the first planting of a seed and showing the impact of farming from nourishing the masses to propelling progress across industries.
Built with exquisite detail in CG, the directors took heavy inspiration from photography and brought rich colorful vistas and humanistic portraits into their world of perpetual movement and evolving transitions. They filled that world with hundreds of a characters from not only different cultures but time periods.
From the first story beat of the seed being planted, the visual narrative fluidly transforms and shifts taking the viewer across cultures, continents, from the beginning of time to the modern day – a visual conceptual conceit that pays off the tagline – Keep Growing.
Music Development
Psyop Directors Marco + Marie take viewers on a sweeping journey through history, space and time. Working with advertising partner Ogilvy & Mather, the film is a gorgeous take on the butterfly effect set off by the first planting of a seed and showing the impact of farming from nourishing the masses to propelling progress across industries.
Built with exquisite detail in CG, the directors took heavy inspiration from photography and brought rich colorful vistas and humanistic portraits into their world of perpetual movement and evolving transitions. They filled that world with hundreds of a characters from not only different cultures but time periods.
From the first story beat of the seed being planted, the visual narrative fluidly transforms and shifts taking the viewer across cultures, continents, from the beginning of time to the modern day – a visual conceptual conceit that pays off the tagline – Keep Growing.
Trompos
Want
React
Artifishal
La Mer
“In the spirit of Albert Einstein, we wanted to create a film that will challenge our imagination. We love the story of Dr. Max Huber and the myth behind his journey to find the cure to heal his burnt skin. We believe the myth is more powerful than the reality. Our film focuses on the poetic legendary tale rather than the reality and its facts. Besides, reality leaves nothing to the imagination. For the first La Mer film, we focused on introducing Dr. Max Huber and telling his story. For the follow up film, we focus mainly on the fascination of exploring the unknown. Curiosity is the key to staying young. And the wonders of nature inspire the curious ones to seek out its secrets, and question what is beyond or beneath the surface. La Mer Part 2 is inspired by light and the transforming effect it has to surfaces. This element of change is magical to us, from the spectacular colorful displays of a sunrise, to the northern lights, to the illumination of light on the surface of water or ice and even beyond the surface. Inspired by Dr. Max Huber, we will tell a story of one traveler who represents us all.”
Marie Hyon
-Marie Hyon, Director
Director
-ALBERT EINSTEIN
“I AM ENOUGH OF AN ARTIST TO DRAW FREELY UPON MY IMAGINATION. IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE. KNOWLEDGE IS LIMITED. IMAGINATION ENCIRCLES THE WORLD.”
Lab
Girl Effect
Doctors
Two Worlds
Love Out Loud, A Silent Film
“When The Wonderful Agency and Teleflora approached me with this project, I was captivated by the idea of working on a long format film with such a strong creative potential. It, alloweding me a better flexibility to set the context, the background and to develop in detail the evolution of the main character as we follow this man over a long period of his life -, from his childhood to adulthood. This sequence of “slices of life” reminds me of the introduction to Disney’s film “Up”, where the most important moments in Carl’s life play outfollow one after another.” “It was a rich and challenging experience to see the character’s design evolve throughout the film, both in terms of styling and the ageing of his face, while also working on a range of his multiple expressions.” “I come from 3D, so the creation of this universe in 2D all in black and whiteB&W (with a few brushstrokes of red to highlight the flowers 😉 ) was a great opportunity to create longer shots, a varied cast of various characters and to craftcreate a more elaborated narrative.”
– Gary Levesque, WIZZ director
Empty Places
Jump Start
Sun Creature was approached Josh Mullens and Micah Walker, co-founders of the newly opened creative studio and agency, Bear Meets Eagle on Fire, based in Sydney. Having seen Sun Creature’s work on Travel Oregon, they decided a similar Japanese Anime approach would be a great fit for the Optus campaign.
Sun Creature’s Guillaume Dousse co-directed this project with French director and former Pixar animator, Louis Clichy, whose affinity for character driven stories wonderfully complimented Dousse’s experience from working on the Travel Oregon films.
They produced the film in only 7 weeks time and the final product screened in cinemas in Australia as well as on Television and online.
Living Portrait of Danny Davis
Clash of Clans: Magic Show
Clash of Clans: Party Wizard
Cinematic Trailer
My Friend Pedro Trailer
Hunters
Yet another wonderful collaboration with the team at Sun Creature, this short film was very dear to our hearts. This was a sensitive story, a grandmother reflecting on her life and retelling the story in the form of a fairytale to her grandson. We wanted this film to feel as though it were being imagined through the eyes of a child; the innocence, the menace, the surrender and the salvation.
Kylie Matulick – Director
Hiyee
Master
A mesmerizing explosion of undulating textures and patterns embody Ecobee’s temperature setting powers.
RS Spirit
Modern Nursery Rhymes
“A young woman who lived in a shoe… My immediate take away was to take the absurd old rhyme and turn it on its ear.”
Marie Hyon
Director
“Through interesting “story within a story” tableaus of women, I wanted to create living portraits embodying the spirit of punk rock.
The painterly cinema-graphs, reminiscent of Renaissance paintings, each story is its own vignette, in a huge Hieronymus Bosch style tableau of modern women’s stories was the goal. This style gave me a chance to create the visuals with depth and detail and backstory, developing the character of these individual women that could hold meaning across all women.
These tableaus are subversive commentaries on breaking the status quo. Why should we care about fitting into glass slippers? Shouldn’t we care more about smashing glass ceiling? I was truly stoked at the opportunity to champion women to feel empowered to believe the same.”
Maestro
Screensavers
Potato Heads
Part 1
t.o.m.
Opening Credits
Power of Power
No Time to Explain
Only Slightly (More) Exaggerated
Inspired by the viral success of their Only Slightly Exaggerated campaign in 2018, Travel Oregon partnered again with Wieden + Kennedy and Psyop to tell part two of this magical tale.
With the creative learnings from the first film, directors Todd & Kylie with animation partners Sun Creature pushed up the dial on the fantasy this round. With more breathtaking vistas and fantastical creatures, hovering just in the liminal space between imagination and reality, Travel Oregon is at once a loving homage to Oregon and a celebration of that exhilarating feeling all travelers experience of the sublime places they carry back in their memories and hearts.
See Case Study
Creative Development
“We had such a wonderful and successful collaboration with Sun Creature and Wieden + Kennedy last year on our Travel Oregon film and it was exciting to rekindle those fires for a second time. This year we were able to launch right into creative development and production because we already had a solid working methodology road tested from the previous year. As well as traveling through some of the beautiful Oregon landscapes we really wanted to expand on the magic and whimsy. We were able to create some great mythical creatures: a rocky turtle island that controls the rising sun, an old bathing tree that feeds the bees, a furry beast that enjoys feasting on doughnuts and majestic cloud giants. It was, once again, an amazing collaboration of incredibly talented artists pouring their passion into every frame and it shows.”
Kylie Matulick, Director
Only Slightly Exaggerated
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Love Death and Robots Episode 17 *Animation Partner
How do you rain death, doom and destruction on history’s most reviled baddie? Sun Creature pushes the absurd with Headless directors Victor and Alfredo for Netflix’s Black Mirror-esq collection of NSFW animated shorts – Love, Death and Robots. Jello molds, robot armies and sex orgies – nothing is out of the question when it comes to taking down the Führer.
“Alternate Histories” crams a lot into seven-and-a-half minutes, and the fact that it does so with such ridiculous bite is a testament to directors Victor Maldonado and Alfredo Torres, here collaborating with Sun Creature Studio and regular series writer Philip Gelatt. It’s proof that Love, Death & Robots is at its finest when it’s short, sweet and satirically nasty.”
-Daily Beast
The Reward: The Legend of Alethrion
“In its first day on Vimeo, The Reward gathered 164,000 views, and many more followed. Its creators…channeled the hype into a crowdfunded series, The Reward: Tales of Alethrion, and launched Sun Creature Studio.
Through a combination of talent, ambition, and hard work, they’ve managed to create a franchise that rivals in quality anything produced by much better-funded corporate networks, and perhaps as importantly, they’ve also built a dedicated audience for their work.”
– Cartoon Brew
Show Reel 2019
To Die For
Parcel
What’s in the Air
Crib
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Plain
In “Plain,” for Greek dairy company, Fage, Psyop was forced to rethink its pipeline when they discovered they would only be allotted two short weeks of post-production time. By approaching most of the shots in-camera and integrating CG only when absolutely necessary, the team of artists rose to the challenge and created a piece that is not only hauntingly beautiful, but a testament to their ingenuity. – Motionographer
Please Email [email protected] To Access This Eye Candy
Please Email [email protected] To Access This Eye Candy
The Mermaid
The Postman
Clash of Clans: Winter Townhall
Les Poules Solidaires
Shopping
Q
Undersong
The City Will Help You Live In It
Managers Makers
You Gonna Eat That
Karaoke
Half ‘n’ Half Machine
Eyeballs Looking For Glasses
Main Titles
Tyrant
My Drive Thru
“Everybody is an artist, everybody can be creative. That is the spirit that we wanted to capture in our spot. It should look easy, effortless, like it was made in somebody’s closet. Pure right brain stuff. It should inspire you to grab your camera and shoot your own paper world.”
-Director Marie Hyon
Chromatic
Brawl Stars: Brawloween
Matches
Overwatch League Grand Finals 2019
With the help of Blizzard Entertainment, Golden Wolf powered up the Overwatch League Grand Finals with an epic series of team spots featuring players moving through cities and larger-than-life manifestations of their team mascots and logos.
The Division: Trailer
CrossClimate
The Crew: Trailer
Stop the Abuse
Beyond Good & Evil 2 E3 Trailer
League of Legends – Campaign
When Riot approached Sun Creature on an action-packed series of films for League of Legends, the team knew they needed to create something that felt authentic to the close-knit gamer fan base – a group that never shies from voicing an opinion.
Knowing that each script called for dynamic action, they brought on director Maremi Watanabe for her unique voice within this narrative style. They then surrounded her with a team of specialized artists who knew the genre inside and out from a character designer who played LOL on his off hours (which were woefully few during the intense production) to a Japanese studio who helped choreograph the cinematography.
The end result: non-stop action, swerving camera moves, a few cheeky winks and some very gorgeous films.
DEVELOPMENT, CONCEPT, DESIGN
Greatest Show
“We can’t believe this is Kevin’s 4th year celebrating the holidays with us! Every year these spots seem to get bigger and bigger but certainly we seem to have blown the roof off this one. Regardless of the challenges, these spots are a total blast to make. We get to design, build, and film these incredible sets. Then we get to take the footage home and bring Kevin and his family into it all.
I can’t overstate how much we like this exact pipeline of comping CG animation into cinematography. Being able to work with the real world lighting in CG just makes everything look so dang good. The camera moves were particularly tricky this year around. In fact the camera kept smashing into the food and at one point there was potatoes and gravy dripping off the lens. The AC was none too happy. Another tricky bit on this one was the way the main display of food came down into the set. We basically had 200 lbs of a double decker six foot wide platter of food descend into the shot on ropes. Again, the gravy really didn’t want to cooperate. I just can’t stop imagining what Kevin’s going to get up to next year!”
Todd Mueller, Director
Ovenception
The Heroic Quest of Prince Ivandoe
“Kevin the Carrot” Franchise
Now 3 holiday seasons in the running, Todd & Kylie helped turn Christmas’s arguably most unremarkable vegetable – the carrot – into a beloved ambassador for Aldi Supermarkets across the UK. First introduced in 2017, audiences watched as the plucky little carrot met Santa and over the years, found true love, had a family and, most recently, defied an evil parsinip.
Made into an adorable plushy, Kevin rose to rock star status last holiday season, inciting Black Friday levels of chaos as holiday shoppers fought to get their hands on one. How’s that for naughty and nice?
“We fell in love with this project from the very moment we saw it. Come on, a carrot who wants to meet Santa… What’s not to like? We knew that this was a spot for a grocery store so we weren’t going to be able just to stay focused on the carrot. We had to show the big Christmas spread and have as much appetizing food photography as possible. Ideally you want every shot to do one thing perfectly, we didn’t have that luxury. In nearly every shot we need to tell the story and showcase the food. That being said we couldn’t be more thrilled with the way it came out. Our goal with everything we direct is get the viewers to feel something. Not exactly an easy thing to do inside sixty seconds. In any case, hopefully people will come away feeling some Christmas spirit.”
– Directors Kylie Matulick & Todd Mueller
PRESS
Ad Age: A Carrot Goes On An Epic Journey Across The Dinner Table In Aldi’s U.K. Festive Spot
Ad Age: Kevin The Carrot Falls In Love In Aldi’s Christmas Sqeuel
Ad Age: Aldi Reveals Kevin The Carrot’s Eventual Fate In Final Installment Of Holiday Campaign
Campaign: Aldi Makes A Carrot The StarOf Its Christmas Spot
Campaign: Aldi’s Christmas Cliffhanger Sees Kevin The Carrot Return… And Fall In Love
PR Week: Aldi Wins Christmas On Instagram
Mirror: Aldi Christmas Advert Revealed As Kevin The Carrot Goes On A Festive Adventure
Daily Mail: Aldi’s Kevin the Carrot Ss Named This Year’s Most Popular Television Advert With Viewers
The Sun: Aldi’s Kevin The Carrot Christmas Toys ‘Sell Aut’ Within Hours – And End Up On eBay For £1,000
Heist
Man and Dog
Vole
Happiness Factory
Tipsy
We created this piece as the official trailer for the 2011 Sonoma International Film Festival. Meet Tipsy, a puppeteered wine bottle character enhanced with photo real animation that sings about the film festival in Sonoma. He loves film. He loves good food. And he loves to drink – a little too much.
Sea
Start the Day with Fashion
So Many Ways to Air
Staircase
Sesame Street: Sunny Days
