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“Don’t mess with AngryNeeson52.”
Fast Company
“Clash of Clans mobile game was most popular Super Bowl ad in 2015”
The Guardian
“Liam Neeson Channels Taken In Perfect Clash Of Clans Super Bowl Ad”
Cinemablend
Creating a Chameleon: Take a guided tour of the technical innovation behind our latest work for JBL with this behind-the-scenes video.
Join us behind the scenes of our latest work for JBL, highlighting the color-changing nature of their Pulse bluetooth speaker.
Technical achievements really made way for artistic style on this project. The chameleon was a masterpiece of Jonah Freidman (R&D, Psyop), combining a particle system with a curve based grooming system. We also developed a Nuke pipeline that allowed changes to the chameleon’s texture to be real-time previewed in Nuke, iterated, and then run back through the traditional CG pipeline to get all the photo-real light interaction and skin imperfections. Everyone involved did a stellar job.
“On this one we really leveraged our technology to create something new. Using Fabric Engine, we developed a set of tools that allowed artists to create a whole chameleon worth of scales. They would create scales by generating a particle flow over the surface. We took this artistically-generated particle distribution and built a computational geometry system on top of it. This system could generate each scale as a unique interlocking 3D shape for a hyper-realistic result.
The other really cool technique was using Nuke to remap the textures quickly without a full render in Arnold. This was awesome as we were able to quickly iterate until the camouflage gags worked. By creating a whole new set of tools we were able to execute a cinematic and deeply human hero who falls on his face a few times before getting to the girl of all our dreams. The result is a relatable, lovable short film about a classic anti-hero.”
-Eben Mears, Director