“When The Wonderful Agency and Teleflora approached me with this project, I was captivated by the idea of working on a long format film with such a strong creative potential. It, alloweding me a better flexibility to set the context, the background and to develop in detail the evolution of the main character as we follow this man over a long period of his life -, from his childhood to adulthood. This sequence of “slices of life” reminds me of the introduction to Disney’s film “Up”, where the most important moments in Carl’s life play outfollow one after another.” “It was a rich and challenging experience to see the character’s design evolve throughout the film, both in terms of styling and the ageing of his face, while also working on a range of his multiple expressions.” “I come from 3D, so the creation of this universe in 2D all in black and whiteB&W (with a few brushstrokes of red to highlight the flowers 😉 ) was a great opportunity to create longer shots, a varied cast of various characters and to craftcreate a more elaborated narrative.”
Sun Creature was approached Josh Mullens and Micah Walker, co-founders of the newly opened creative studio and agency, Bear Meets Eagle on Fire, based in Sydney. Having seen Sun Creature’s work on Travel Oregon, they decided a similar Japanese Anime approach would be a great fit for the Optus campaign.
Sun Creature’s Guillaume Dousse co-directed this project with French director and former Pixar animator, Louis Clichy, whose affinity for character driven stories wonderfully complimented Dousse’s experience from working on the Travel Oregon films.
They produced the film in only 7 weeks time and the final product screened in cinemas in Australia as well as on Television and online.
Yet another wonderful collaboration with the team at Sun Creature, this short film was very dear to our hearts. This was a sensitive story, a grandmother reflecting on her life and retelling the story in the form of a fairytale to her grandson. We wanted this film to feel as though it were being imagined through the eyes of a child; the innocence, the menace, the surrender and the salvation.
“A young woman who lived in a shoe… My immediate take away was to take the absurd old rhyme and turn it on its ear.”
Marie Hyon Director
“Through interesting “story within a story” tableaus of women, I wanted to create living portraits embodying the spirit of punk rock.
The painterly cinema-graphs, reminiscent of Renaissance paintings, each story is its own vignette, in a huge Hieronymus Bosch style tableau of modern women’s stories was the goal. This style gave me a chance to create the visuals with depth and detail and backstory, developing the character of these individual women that could hold meaning across all women.
These tableaus are subversive commentaries on breaking the status quo. Why should we care about fitting into glass slippers? Shouldn’t we care more about smashing glass ceiling? I was truly stoked at the opportunity to champion women to feel empowered to believe the same.”
Inspired by the viral success of their Only Slightly Exaggerated campaign in 2018, Travel Oregon partnered again with Wieden + Kennedy and Psyop to tell part two of this magical tale.
With the creative learnings from the first film, directors Todd & Kylie with animation partners Sun Creature pushed up the dial on the fantasy this round. With more breathtaking vistas and fantastical creatures, hovering just in the liminal space between imagination and reality, Travel Oregon is at once a loving homage to Oregon and a celebration of that exhilarating feeling all travelers experience of the sublime places they carry back in their memories and hearts.
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Creative Development
“We had such a wonderful and successful collaboration with Sun Creature and Wieden + Kennedy last year on our Travel Oregon film and it was exciting to rekindle those fires for a second time. This year we were able to launch right into creative development and production because we already had a solid working methodology road tested from the previous year. As well as traveling through some of the beautiful Oregon landscapes we really wanted to expand on the magic and whimsy. We were able to create some great mythical creatures: a rocky turtle island that controls the rising sun, an old bathing tree that feeds the bees, a furry beast that enjoys feasting on doughnuts and majestic cloud giants. It was, once again, an amazing collaboration of incredibly talented artists pouring their passion into every frame and it shows.”
How do you rain death, doom and destruction on history’s most reviled baddie? Sun Creature pushes the absurd with Headless directors Victor and Alfredo for Netflix’s Black Mirror-esq collection of NSFW animated shorts – Love, Death and Robots. Jello molds, robot armies and sex orgies – nothing is out of the question when it comes to taking down the Führer.
“Alternate Histories” crams a lot into seven-and-a-half minutes, and the fact that it does so with such ridiculous bite is a testament to directors Victor Maldonado and Alfredo Torres, here collaborating with Sun Creature Studio and regular series writer Philip Gelatt. It’s proof that Love, Death & Robots is at its finest when it’s short, sweet and satirically nasty.”
“In
its first day on Vimeo, The Reward gathered 164,000 views, and many more
followed. Its creators…channeled the hype into a crowdfunded series, The Reward: Tales of Alethrion, and launched Sun Creature Studio.
Through
a combination of talent, ambition, and hard work, they’ve managed to
create a franchise that rivals in quality anything produced by much
better-funded corporate networks, and perhaps as importantly, they’ve
also built a dedicated audience for their work.”
“Everybody is an artist, everybody can be creative. That is the spirit that we wanted to capture in our spot. It should look easy, effortless, like it was made in somebody’s closet. Pure right brain stuff. It should inspire you to grab your camera and shoot your own paper world.”
With the help of Blizzard Entertainment, Golden Wolf powered up the Overwatch League Grand Finals with an epic series of team spots featuring players moving through cities and larger-than-life manifestations of their team mascots and logos.
When Riot approached Sun Creature on an action-packed series of films for League of Legends, the team knew they needed to create something that felt authentic to the close-knit gamer fan base – a group that never shies from voicing an opinion.
Knowing that each script called for dynamic action, they brought on director Maremi Watanabe for her unique voice within this narrative style. They then surrounded her with a team of specialized artists who knew the genre inside and out from a character designer who played LOL on his off hours (which were woefully few during the intense production) to a Japanese studio who helped choreograph the cinematography.
The end result: non-stop action, swerving camera moves, a few cheeky winks and some very gorgeous films.
In May 2012, an Airbnb guest, Cathrine, told us a powerful story of a trip she took to Berlin with her father, Jörg, a Berlin Wall guard at the height of the Cold War. She wanted to show him the vibrant city Berlin had become, but it was the man they met at their Airbnb apartment that changed everything for Jörg.
PRESS
Ad Age: How Airbnb Brought Two Berlin Wall Border Guards Back Together – Lodging Website Uses True Story to Illustrate the Power of its Brand
Mashable: Airbnb Turns a Touching Berlin Wall Anniversary Story Into Ad Campaign
Adweek: VCCP, Airbnb Animated By Cold War Memories
Campaign: World’s Talking About Wall and Chain
Brandingmag: Airbnb Breaks Down Walls While Opening Up Doors
INC: What Airbnb Can Teach You About Content Strategy
Contently: How Airbnb Is Using Content Marketing To Stay On Top
Golden Wolf teamed up with ITV Creative to develop this energetic live action/animation promo for ITV’s coverage of their Rugby World Cup. Using the aesthetics of anime and 16bit gaming, Golden Wolf creates beautiful imagery that blurs the line between the physical and animated.
“This story was written in response to the feeling of dread that has consumed us at times over the past few years, while watching the news, scrolling through Twitter feeds, or talking about another mass shooting, natural disaster, or disgusting revelation about elected so-called-leaders in our country.”
IGOR + VALENTINE Director
This story hints at an ancient mythology that supersedes the finite time we’re currently living in, and is, in some small way, meant to be an antidote to that feeling of dread. It is meant to offer a brief respite from the noise and violence of our relentless news cycles.
For this World Cup year, Nike celebrates the spirit of the Russian Street Football in their latest “Never Ask” Campaign — the art direction and animation are signed by Wizz director CRCR.
Initially the only request of Nike was to create a series of illustrations. Then the brand decided to animate these illustrations in a film taglined “The Korobka Never Asks” that celebrates the spirit of Russian street football told by the streets of Russia. The “Korobka” is a place where you don’t play for trophies, and pride is all that matters.
Nike also used the CRCR’s illustration to design a football & a basketball court (over 240 murals between 2 to 16 meters have been painted) in Moscow as part of this campaign.
This film is part of a trio of short films commissioned by Nike from the “Never Ask” campaign. The three films highlight three Russian athletes whose determination has helped them overcome obstacles in their careers – the blind runner Elena Fedoseeva, Aleksandr Maltsev the only professional synchronized swimmer in Russia & Fyodor Smolov, the soccer player in the CRCR’s film who fought his way from a bench-warmer to the leading scorer of the country.
