Marco Spier
About
Marco Spier is an Emmy-winning director and a founding partner of PSYOP, part of the original group that opened the studio’s doors in 2000. He’s been reshaping the language of visual storytelling ever since. From directing Adidas’ 'Together' and rebooting 'Sesame Street', to helping found Parley for the Oceans, Marco brings heart, craft, and a deep love for innovation to everything he touches. His clients include Apple, Google, Meta, IBM, and Nike.
Equally drawn to artistry and emerging technology, Marco is endlessly curious about where storytelling, design, and AI collide. In recent years, this has included playing a central role in defining the visual presence of Microsoft Copilot through its AI companion, Mico, exploring how intelligence, character, and emotional tone can live together in a design system.
He’s part designer, part big-picture thinker, and part conductor of beautiful chaos. Whether it’s a dance with his son in an African garden or the quiet ritual of watching the sunrise, Marco is drawn to the kind of moments that feel perfect precisely because they don’t last. From its inception, Marco has helped shape the culture at PSYOP where storytelling, innovation, and soul merge together.
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